If you own a business, chances are that you already have a website built to serve you customers. If you don’t you should really make it a top priority if you want to be taken seriously. Almost all business transactions begin with an internet search, nearly 80% of people will choose the first company they find while searching. Though companies used to be able to utilize a variety of different business models, you almost don’t exist in modern society if you can’t be found online.
Fortunately, as it has basically become a requirement to have a website to be in business, the job of setting one up has also become much simpler. As long as you have a good working knowledge of your business, a high school education, and know how to use a search engine, you should be able to put together a nice looking website that will satisfy your customers.
The most important thing that your website should achieve is giving your potential customers quality information about your company and the products and services you offer. This will not only get you a good selection of new customers, but it will also offer up valuable sales data about the customers you already have. The idea is to give useful information and details about your business while at the same time using several buzzwords that people will be searching for so that you get found on the internet. Your first concern should be making everything easy to read, but using these buzzwords should only help get the point across of what your company actually does.
Build for Your Needs
Knowing the purpose and what your customers hope to gain from your website is crucial to a successful rollout. For instance, if you sell wedding supplies online such as decorations, favors, or even wedding sparklers, you want to include secure e-commerce software so your customers can easily and safely make their purchases online. If you run an office building, then your website would be more of a glorified brochure. Knowing what you need will really help guide you through the design process.
Target a Niche
In order to show up in the search results, you need to target a specific niche. Using the wedding supply example, it would be easier for customers to find you for something specific like 36 inch wedding sparklers rather than just targeting the generic term “wedding sparklers” for your site. Though less people are trying to find 36 inch wedding sparklers in stores online versus wedding sparklers in general, it’s better to own 100% of the market for that one specific size than 20% of the whole genre.
Easy to Navigate
Another crucial part of building a website for your business is to make it easy to navigate. Your customers want the website to be very easy to use, so grouping similar topics into pages is very important to the user experience. You don’t want to cram too much information onto a single page and make it hard to understand, but you don’t want your site to have dozens of pages that could have been consolidated into just a handful. Thinking things out and putting it together in an easy to navigate and read package will really help you find customers. If you are having trouble, you can always look at the website of other companies in your same industry to get some ideas of what you want yours to look like.
Advertising Your Website
Once you have your website built and you’re happy with the way it looks and functions, you will want people to be able to find it. You will likely have a core group of customers that will use it right off the bat, but reaching out to new customers and getting more sales from the website is also important. You may want to check into advertising programs to help get your site in front of more possible customers. Essentially, you pay every time someone clicks on your ad so you can always stay in control of your marketing budget. It will take some time to fine tune your strategy, but once you have the sales rolling in you can get it down to a perfect science.