If you look up “uniform” on Wikipedia, you will see it means a set of standard clothing worn by employees of an organisation while participating in that company’s activities. Typically, people who wear uniforms are police, armed forces, school children, and emergency services.
With this in mind, the concept of having a common dress code came to be. If the dress code of the members of a business remains the same, there is a sense of commonality that develops amongst employees. Whether you wear a police uniform, school uniform or hospitality uniform, let us take a look at seven reasons that make a uniform an important part of work culture.
- Industry Demands
There are service industries that are customer-focused, such as hospitals, restaurants and department stores. Such industries require that their workforce appear united and ready to serve their customers, which is why the role of a uniform becomes very important. When employees don a pleasant uniform, customers will approach them more confidently.
- Perks of the Job
In larger organisations, some employees consider it an honour to receive a uniform. It also means a great deal of time and effort is saved as employees don’t have to worry about what to wear to work every single day. A great deal of money is saved, too, since the staff rarely have to buy new work clothes.
- Sense of Belonging
If the staff of a business wear the same clothes to work, they are bound to feel a sense of belonging – something that is not always easy to achieve in the workplace.
- Feelings of Equality
A uniform tends to bring everyone together, no matter how rich or poor they are; giving the workforce a sense of equality.
- Mutual Growth
People who wear a uniform tend to be more caring towards their colleagues and customers. They care not just about their personal growth, but the growth of their colleagues, too. Uniforms play an important role in the workplace and foster traits that are necessary for people to thrive and prosper.
When everyone in a business wears a uniform, a unified image is created. Staff become easy to identify, which is a key factor is hospitality and retail situations where customers want to know who works in the vicinity when they require assistance. Uniforms help to create a cohesive and professional appearance and set a high standard for customers and clients.
- Brand Advertising
Uniforms give a company a great deal of exposure, particularly when the logo is prominently displayed on the shirt. Employees who go to the store after work or wear their uniform to their children’s events, are walking advertisements for the organisation. Over time, the uniforms play a pivotal role in a company’s branding and locals begin to identify the uniform and associate it accordingly. This is a great way to draw in new clients or remind your existing clientele to enjoy more services from you.